Cloudflare真的能帮你排名第一吗?

[{"id":"fc441f3f-faf3-40c3-98ce-7d677158e31b","type":"heading","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left","level":1,"isToggleable":false},"content":[{"type":"text","text":"Cloudflare真的能帮你排名第一吗?一份诚实的拆解","styles":{}}],"children":[]},{"id":"dde37d5c-5e82-473d-b9c4-71ebb3ed630a","type":"paragraph","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left"},"content":[{"type":"text","text":"如果你在Cloudflare上运营网站,迟早会想:调整几个设置是不是能让自己在Google上排名靠前一点。简短的答案是:没有哪一个开关能让你排到第一。内容、外链和相关性依然承担着大部分工作。Cloudflare只控制你网站底层的技术层,而对于一个还在成长中的小网站来说,这一层大部分默认设置就已经没问题了。","styles":{}}],"children":[]},{"id":"9e17295a-20b9-4b9f-8c29-0e843772874f","type":"paragraph","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left"},"content":[{"type":"text","text":"下面是这个阶段真正值得做的事情,而不用为了你现在还没有的流量去过度设计各种设置。","styles":{}}],"children":[]},{"id":"2ba1badc-aba9-4d4c-9bbc-7576b0456a94","type":"heading","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left","level":2,"isToggleable":false},"content":[{"type":"text","text":"值得打开的两个免费设置","styles":{}}],"children":[]},{"id":"91ab49c7-e00a-4118-be80-2a0bd8e7997a","type":"bulletListItem","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left"},"content":[{"type":"text","text":"Auto Minify(CSS/JS/HTML)","styles":{"bold":true}},{"type":"text","text":" 和 ","styles":{}},{"type":"text","text":"Brotli压缩","styles":{"bold":true}},{"type":"text","text":"。免费、一键开启,无论你有多少流量,都能实实在在地减轻每次页面加载的重量。","styles":{}}],"children":[]},{"id":"ddb85b82-1a6c-4d51-8d22-e7bf41060ef9","type":"bulletListItem","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left"},"content":[{"type":"text","text":"在低流量阶段,真正重要的东西基本上就是这些。像Argo Smart Routing或者深度的缓存调优这类东西,解决的是有了真实负载或地理分布用户之后才会出现的问题。值得以后再回头看,但不是现在。","styles":{}}],"children":[]},{"id":"c7f0768c-7708-4781-a473-e4deb48192bc","type":"heading","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left","level":2,"isToggleable":false},"content":[{"type":"text","text":"可爬取性:真正值得检查的东西","styles":{}}],"children":[]},{"id":"c9d09fda-0f4b-4729-b2f3-9bfd1fc3365e","type":"paragraph","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left"},"content":[{"type":"text","text":"这一点在任何流量水平下都很重要,因为它跟速度无关,而是关系到Google到底能不能看到你的内容。","styles":{}}],"children":[]},{"id":"3fec2a92-8cbd-4914-8565-e3276057636e","type":"bulletListItem","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left"},"content":[{"type":"text","text":"","styles":{}},{"type":"text","text":"Bot Fight Mode","styles":{"bold":true}},{"type":"text","text":"或者过于激进的","styles":{}},{"type":"text","text":"WAF规则","styles":{"bold":true}},{"type":"text","text":"有没有不小心把Googlebot也挡在外面,值得再三确认。这是一个出乎意料常见的自我造成的SEO问题,而流量低的时候特别容易被忽略,因为你可能根本没注意到某些页面压根就没被收录。","styles":{}}],"children":[]},{"id":"777c04d2-5497-400b-a795-817362ec011d","type":"bulletListItem","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left"},"content":[{"type":"text","text":"保持重定向干净。单个301没问题。但一连串重定向才能到达最终URL,会悄悄浪费爬取预算,并让搜索引擎感到困惑。","styles":{}}],"children":[]},{"id":"66b04fd0-7d8e-4481-8240-81fc9698b82f","type":"heading","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left","level":2,"isToggleable":false},"content":[{"type":"text","text":"真正起作用的东西(提示:不是Cloudflare)","styles":{}}],"children":[]},{"id":"cc2f746c-7157-478c-865d-48a98e0a61fb","type":"paragraph","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left"},"content":[{"type":"text","text":"对于像humfurie.org这样的","styles":{}},{"type":"text","text":"技术类作品集网站","styles":{"bold":true}},{"type":"text","text":"来说,长尾技术词汇以及来自开发者社区(dev.to、Reddit帖子、GitHub README链接)的外链,对排名的作用远比任何Cloudflare设置都大。","styles":{}}],"children":[]},{"id":"d2d5a3c2-f0dd-47d5-8d12-0cbc06966676","type":"heading","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left","level":2,"isToggleable":false},"content":[{"type":"text","text":"结论","styles":{}}],"children":[]},{"id":"f2710ed0-6ca7-4057-ae2a-7ba8287613e8","type":"paragraph","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left"},"content":[{"type":"text","text":"Cloudflare是管道,不是营销。用它来确保网站加载够快、Google能干干净净地爬取它。然后把真正的精力花在真正有用的地方:写内容、做外链、让人注意到你。","styles":{}}],"children":[]},{"id":"965a892a-83df-41e2-a7fe-bba1b660ec65","type":"divider","props":{},"children":[]},{"id":"7b4534ea-6baf-43e4-b290-9ddd3c43d1a1","type":"heading","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left","level":3,"isToggleable":false},"content":[{"type":"text","text":"实用清单:现在真正应该改动的东西","styles":{}}],"children":[]},{"id":"388ef4a6-ff7b-4fe4-a6e9-14bd439ef607","type":"numberedListItem","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left"},"content":[{"type":"text","text":"在Speed设置里启用Auto Minify(CSS、JS、HTML)。","styles":{}}],"children":[]},{"id":"840ed11c-f650-4dbb-9543-d3e1e2ce0c43","type":"numberedListItem","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left"},"content":[{"type":"text","text":"确认Brotli压缩已开启(通常默认已开,值得快速检查一下)。","styles":{}}],"children":[]},{"id":"572c1593-cdce-4369-8130-d2693748b1ed","type":"numberedListItem","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left"},"content":[{"type":"text","text":"检查Bot Fight Mode和WAF自定义规则有没有拦截Googlebot的用户代理或IP段。","styles":{}}],"children":[]},{"id":"ce14ae87-8b9b-4963-bf09-feada294320c","type":"numberedListItem","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left"},"content":[{"type":"text","text":"审查重定向链条(A到B再到C),把它们合并成单跳。","styles":{}}],"children":[]},{"id":"d9574b77-0b21-4b8b-902d-cd3acf5fef62","type":"paragraph","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left"},"content":[{"type":"text","text":"其余的东西(Argo、Cache Reserve、Polish、Rocket Loader)可以等流量真正涨起来再说。","styles":{}}],"children":[]},{"id":"28a339d8-75f9-4cc1-98b7-39b58e582e82","type":"paragraph","props":{"backgroundColor":"default","textColor":"default","textAlignment":"left"},"content":[{"type":"text","text":"😶‍🌫️ ","styles":{}}],"children":[]}]